Dr. Robert Cialdini’s books, Influence: Science & Practice and Influence: The Psychology of Persuasion are classics in the field and essential reading for any sales and marketing professional.
In the video below Cialdini and an associate provide an easily understandable summary of the 6 universal principles of persuasion.
Of course the key to effective action is to:
- Inform yourself by watching/studying the video. (Read for the books for further information and to enrich understanding.)
- Then, most importantly, apply your new knowledge to marketing and sales in your business.
If you are unsure how to proceed with step 2 then call or email us for a discussion with one of our professional business advisers.