The Inside Edge

Executive Coaching for Corporations

Executive Coaching for Corporations

Are you running the Australian office of a global multinational corporation?   We know it can be a tough assignment. In working with clients in this position we have seen problems arise from situations such as: Head office often lacks knowledge or understanding of the Australian business culture Head office often lacks knowledge or understandingRead more about Executive Coaching for Corporations[…]

Promoting your Business Workshop

Promoting your Business Workshop

Workshop Objectives On completion of the course participants will be able to: Understand the difference between marketing and advertising. Make both marketing and advertising budgets viable. Write advertisements and other promotional pieces. Test and measure both the marketing and advertising efforts. Complete marketing and advertising templates. Key Content This workshop covers: What is Marketing andRead more about Promoting your Business Workshop[…]

Succession Planning – Start with the end in mind

Succession Planning – Start with the end in mind

I had an interesting – and somewhat salutatory – chat with a business owner – let’s call him “Bill” – last week. Briefly, Bill is in his early sixties. He has run his business, which provides professional services to a particular market sector, for some 20 years. The business has been very successful and hasRead more about Succession Planning – Start with the end in mind[…]

Formal Business Plan Development

Formal Business Plan Development

A formal business plan is required when it is necessary to formally assess the future of the business. for example: to secure financing; attract an equity partner or investor; embark on a major change to the business; or when starting a new business venture. The plan specifically details the direction and goals of the business and the strategies andRead more about Formal Business Plan Development[…]