Dr. Robert Cialdini’s books, Influence: Science & Practice and Influence: The Psychology of Persuasion are classics in the field and essential reading for any sales and marketing professional. In the video below Cialdini and an associate provide an easily understandable summary of the 6 universal principles of persuasion. Of course the key to effective actionRead more about Science Of Persuasion[…]
Whilst customer satisfaction is great, customer loyalty is priceless! Here’s one of the all time great sales gurus on 3 ways to build loyalty with your customers.